Squatch Creek - Print on Demand Site
A simple print-on-demand storefront paired with a content marketing workflow to drive organic reach and sales.
The Challenge
Squatch Creek needed a simple way to run a print-on-demand business while building an audience through consistent content marketing. The goal was to create a workflow where blog posts could drive both traffic and product awareness without constant social media management.
Key Requirements
- POD Catalog: Display themed product collections
- Content Marketing: Regular blog posts for SEO and engagement
- Social Integration: Easy way to repurpose blog content for Facebook
- Performance Tracking: Measure which content drives sales
- Simple Workflow: Minimal overhead for ongoing management
Our Solution
We built a WordPress-based system that connects product catalog with content marketing in a streamlined workflow.
1. Print-on-Demand Integration
- WordPress with POD plugin integration for fulfillment
- Themed product collections for better organization
- Clean catalog display with product filtering
- Automated customer notifications and tracking
- Intelligent quality control workflows
3. Partner Integrations
2. Content Marketing System
- Editorial calendar for weekly blog posts
- Content templates to turn blog posts into social captions
- Easy post-to-Facebook republishing flow
- SEO fundamentals for organic discovery
3. Performance Tracking
- UTM tracking on product links from social posts
- Analytics to measure which content drives clicks and sales
- Simple dashboard to monitor content performance
The Results
The system provides consistent social presence with minimal overhead, increased product page visits from Facebook, and a scalable content loop for ongoing visibility.
Key Outcomes:
- Weekly content publishing maintained consistently
- Streamlined blog-to-social workflow saves time
- UTM tracking provides clear performance data
- Organic reach and product impressions growing steadily
Live Site
The complete storefront and content hub is live and actively growing its audience.
Technologies Used
- WordPress for fast publishing and SEO fundamentals
- Print-on-demand integration for automated fulfillment
- Content templates for social media repurposing
- UTM tracking for performance measurement
- Facebook integration for streamlined social sharing
Workflow Benefits
This approach creates a sustainable content marketing system where:
- One blog post serves multiple purposes
- Social media doesn't require daily micro-management
- Product promotion happens naturally through content
- Performance data guides future content decisions
Project Details
Squatch Creek
Content + E-commerce
August 10, 2024
WordPress, POD Integration, Content Strategy
Key Results
Publishing
consistent content
Social Flow
blog to Facebook
Tracking
measure performance
"Simple system that lets me focus on creating content while the site handles the product catalog and social sharing."β Squatch Creek, Print on Demand Store
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